Rory Firmin

Leadership coaching for founders — Stop firefighting.
Start leading.

Most founders hit a point where the business stops growing with them — and starts being limited by them. This is the work that changes that.

Book a chemistry call →

Who this is for

For founders who’ve hit a ceiling they can’t work their way through.

This is for founders who have built a real business — a team, a track record, a model that works — but have hit a ceiling they can’t work their way through.

What the problem actually is

It looks like a delegation problem. It’s almost never just that.

Most coaches will tell you that delegation is a skills problem — better systems, clearer processes, a stronger team. That’s not wrong, but it’s not the whole picture.

How the programme works

Ten weeks. Three levels. Each builds on the last.

Rory Firmin

About Rory

A decade helping people become the best version of themselves — in consulting, in education, and now with founders.

Testimonials

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What the work has looked like for others.

Luke AshworthFounder, Adviser.ai
His ability to reframe things so that you leave not with multiple notes and confusion, but with a clear next step — that's been a huge part of getting to where I am now. Calm leadership, still with ambition, but measured. Running a business from true confidence, not from panic, not from fear of failure. People who've known me for years have seen the change — and that's the biggest proof that something has actually worked.

Founding client note

The practice is new. The work behind it isn’t.

The full programme rate is £10,000. Three founding-client places are available at £2,500 — not as a discount, but as a structured trade.

Book the conversation

If the problems feel familiar, the next step is a thirty-minute chemistry call.

No pitch. No commitment. Just a conversation to find out whether this is the right work for both of us.